Challenging “The Social Dilemma”, Web 3.0 returning internet to users: THE NEXT MIGRATION

The internet, one of the most important technological revolutions in the history of mankind, has evolved tremendously since its inception three decades back. Today, almost 60 ( of the world population use the internet regularly for almost all tasks from communication, shopping, banking, etc. One such “gift” that the internet has bestowed upon us is social media that more than half of the world uses now. But despite all its affordances, we cannot ignore the serious data hoarding and psychological manipulation social media platforms perform on their users. Although we were aware of it to a certain extent, the Netflix documentary, “The Social Dilemma”, exposed how Big Tech companies like Google, Facebook, Twitter, YouTube, and Instagram perform mass psychological manipulation, suppress freedom of expression, and exploit their user’s data for profit. With this mass censorship and monopolization of our data on the internet, we are now greatly in need of a new web technology that allows for a more secure and less-surveyed future- Web 3.0.

But, first, how social media platforms are using our data?

What is Web 3.0?

How does Web 3.0 differ from the previous generations of web technologies?

Blockchain- The technology that powers Web 3.0

The social and cultural phenomenon of social media has had an unprecedented impact on the social, political, and economic spheres of our society. With social media platforms in control of our data, Web 3.0 can greatly mitigate this situation by returning the internet back to users. To sum up, Web 3.0 would be a huge leap forward from Web 2.0, where data is mostly stored in centralized repositories. In Web 3.0, users have explicit control of their data and heightened web security measures, powered by the underlying blockchain technology.

At Kiriin Labs AG, we are revolutionizing the world of blockchain. Kiriin Labs AG is a Fintech and WEB3 technology company providing a wide range of innovative solutions in the areas of DeFi, NFT 2.0, decentralized gaming and digital identity, Learn more about how our products and solutions can help your enterprise. Engage with our blockchain experts to help shape your digital future. Get in touch at

Kiriin Labs AG believes in Web 3.0 , where power is redistributed, with people able to access online services and platforms without relying on a concentration of large technology companies that operate centralised servers.

Image by Gerd Altmann from Pixabay

Kiriin Labs AG is a FinTech and Web 3.0 Technology company with its core services providing decentralized solutions as well as design.